Taking a look at a few of the recent changes and developments in TV and digital media.
In the present digital age, smart phones have come to be one of the most popular instruments that people are using to watch videos and access media. Nowadays, many social media networks are providing endless feeds of brief, chains of videos, that are growing in appeal among smartphone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends today. These platforms enable users to see a variety of customised material and react immediately, making these videos a lot more engaging and addicting than conventional website television. Short form videos are also being used regularly for news and academic functions, not just for home entertainment. Consequently, this pattern is shifting the way individuals are actively looking for and counting on to receive information, in a faster, shorter and more functional format.
In the last few years, with the growth of digital content, the way in which people consume media has shifted substantially. For many years, traditional television was the main source of home entertainment for the majority of people. However, ever since the advancement of internet streaming services, many viewers are turning away from arranged television, particularly among younger individuals. Rather, global media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly affirms the switch in audience intake habits. These services are popular for allowing people to watch the shows and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming services as a prominent media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the sector.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the method by which individuals are getting their news reports is also evolving. People are increasingly turning towards online news sources, instead of viewing television, to learn about ongoing worldly affairs. However, concurrently, due to a consistent flow of information, individuals are becoming overwhelmed by big amounts of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is more clear and simpler to follow. Nowadays it is common to see news channels that have mass followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been essential for supplying people with trusted and authenticated news sources, in a form they can readily follow.